Asiance helped luxury leather brand Coach launch its first Facebook campaign in Korea.
Fans of the brand could download a coupon that entitled them to a 20% discount on selected Coach stores and a free gift with every purchase.
Facebook is the perfect marketing channel for this kind of campaign since it allows brands to target specific consumer groups. In the case of Coach Korean females were targeted. Coupons could be downloaded to a mobile phone and used when visiting the selected Coach store. During the campaign period of one week, 900 people downloaded the coupon offer and the number of Coach fans on Facebook increased with over 2000.
