Expand your brand communication tool – KakaoTalk Channel
In the last post, we learned about KakaoTalk Channel. KakaoTalk Channel, an official brand account on Kakao, makes brands communicate more effectively with their followers. Brands can upload posts, send customized paid messages to followers and also get user data through the chatbot services. And interestingly, one of the reasons why KakaoTalk users add KakaoTalk channels of brands is to use their chatbot service. Users would like to receive KakaoTalk messages from brands about the order/delivery status. By looking at these facts, it is clear that brands should focus on KakaoTalk channel’s chat functions as well.
Chatbot – First off, let’s find outmore about the Chatbot. Kakao Chatbot offers numerous features to connect different touch points within Kakao user paths and to help brands communicate better along the consumer journey. The Chatbot service is slightly different from chat menus. Rather than providing an FAQ, Chatbot is an automated robotic system to suggest or provide specific information based on the algorithm. This way, users are intrigued to keep following the brand heritage and unconsciously increase the brand loyalty by experiencing user convenience. Also, Chatbot encompasses what an always-on CRM tool can provide and what a pilot-campaigned communication tool can offer. Depending on campaign purposes, Chatbot can be usefully optimized.
Live Chat – Then, what about the Live Chat function? In the brand channel’s Kakao chat room, users directly make inquiries by Live Chat function in real-time basis operation. Since the operator is only available during working hours, guidelines for inquiry should be settled when launching this service. In the same sense of Chat Bot, Live Chat is useful to convey the key message of that brand cares, to the followers.
AlimTalk – Lastly, let’s look into AlimTalk. AlimTalk carries higher penetration rate and easier access than SMS or email communication does for delivering information, such as order process or reservation confirmations. For example, if a customer proceeded payment on a brand’s website using Kakao simple login service, then a payment process, delivery status, or even purchase confirmation messages can be sent via KakaoTalk. And these messages can also be sent to non-followers. At every step of the logistics or After Service (A/S) process, AlimTalk enables direct communication with customers and recruitment of potential genuine users to be the channel followers by engaging with a broad spectrum of target audience. Because of these benefits, AlimTalk is also known as Notification Talk.
So we covered KakaoTalk Channel’s various chat functions today from a brand’s perspective. It is not an overstatement to say optimizing these chat functions is necessary for every brand. KakaoTalk itself is a messaging application, and Kakao is using their status very wisely to approach their clients. Since customers would love to find as much information as they can before purchasing, providing them with information and brand stories are very important. And to expand your communication features, how about launching a KakaoTalk channel of your own and explore the specific services?
Chatbot – First off, let’s find out more about the Chatbot. Kakao Chatbot offers numerous features to connect different touch points within Kakao user paths and to help brands communicate better along the consumer journey. The Chatbot service is slightly different from chat menus. Rather than providing an FAQ, Chatbot is an automated robotic system to suggest or provide specific information based on the algorithm. This way, users are intrigued to keep following the brand heritage and unconsciously increase the brand loyalty by experiencing user convenience. Also, Chatbot encompasses what an always-on CRM tool can provide and what a pilot-campaigned communication tool can offer. Depending on campaign purposes, Chatbot can be usefully optimized.
Live Chat – Then, what about the Live Chat function? In the brand channel’s Kakao chat room, users directly make inquiries by Live Chat function in real-time basis operation. Since the operator is only available during working hours, guidelines for inquiry should be settled when launching this service. In the same sense of Chat Bot, Live Chat is useful to convey the key message of that brand cares, to the followers.
AlimTalk – Lastly, let’s look into AlimTalk. AlimTalk carries higher penetration rate and easier access than SMS or email communication does for delivering information, such as order process or reservation confirmations. For example, if a customer proceeded payment on a brand’s website using Kakao simple login service, then a payment process, delivery status, or even purchase confirmation messages can be sent via KakaoTalk. And these messages can also be sent to non-followers. At every step of the logistics or After Service (A/S) process, AlimTalk enables direct communication with customers and recruitment of potential genuine users to be the channel followers by engaging with a broad spectrum of target audience. Because of these benefits, AlimTalk is also known as Notification Talk.
So we covered KakaoTalk Channel’s various chat functions today from a brand’s perspective. It is not an overstatement to say optimizing these chat functions is necessary for every brand. KakaoTalk itself is a messaging application, and Kakao is using their status very wisely to approach their clients. Since customers would love to find as much information as they can before purchasing, providing them with information and brand stories are very important. And to expand your communication features, how about launching a KakaoTalk channel of your own and explore the specific services?
Are you interested in Asiance’s insights?
