The year 2023 has marked another milestone for brands as they continue to navigate the dynamic landscape of the South Korean and Japanese market, embracing digital transformation opportunities. With KPIBLE, an analytic tool developed by Asiance, we are excited to present the rankings of top-performing brands that made a significant impact on their Kakao and Line Channels in 2023.
Throughout the past year, KPIBLE compiled data, offering insightful information on brands and their competitors. KPIBLE tracks brand activities on Kakao and Line, most-used messaging platforms in Japan and Korea. With this pool of information, players in the Luxury, fashion and cosmetics industries in Korea and Japan can make informed strategic decisions regarding their Kakao and Line content.
Rankings were assigned to brands in the Luxury, Fashion and Beauty industries based on the following categories:
- Brands with the most followers overall
- Brands that gained the most followers
- Brands with the highest average post engagement
- Brand video posts with the highest engagement
- Brand image posts with the highest engagement
Without further ado, we are delighted to announce the top-performing brands on KakaoTalk and Line for 2023.
LUXURY
Top 3 brands with the most followers overall
Top 3 brands who gained the most followers
Top 3 brands with the highest average post engagement
Top 3 video posts with the highest engagement
Top 3 image posts with the highest engagement
BEAUTY
Top 3 brands with the most followers overall
Top 3 brands who gained the most followers
Top 3 brands with the highest average post engagement
Top 3 video posts with the highest engagement
Top 3 image posts with the highest engagement
FASHION
Top 3 brands with the most followers overall
Top 3 brands who gained the most followers
Top 3 brands with the highest average post engagement
Top 3 video posts with the highest engagement
Top 3 image posts with the highest engagement
SOURCE: KPIBLE, data collected from 23/01/01 to 23/12/31.
Heartfelt congratulations to these exceptional brands!
We are honored to have collaborated with many of these industry leaders and observed their unwavering commitment to delivering unparalleled customer experiences on KakaoTalk and Line, reaching Korean and Japanese consumers in a highly personalized manner.
The past year has witnessed remarkable growth and progress for all brands on KakaoTalk and Line. KPIBLE takes pride in being at the forefront of this data, providing valuable information to both global and local brands. Leveraging key data actively is crucial for positive outcomes, benefiting brands and enhancing the experiences of Korean customers.
As we reflect on 2023, it is evident that Kakao and Line remain the optimal platforms for reaching customers in South Korea and Japan. KPIBLE is a reliable source of data, contributing to the success of brands in the ever-evolving digital landscape. Cheers to another year of achievements and advancements!
About KPIBLE
KPIBLE is the #1 tool to monitor and measure Kakao and Line activities in Korea and Japan. KPIBLE is the most advanced and data-driven platform to give local and global brands access to key information, data trends, and statistics on Kakao and Line, essential tools to understand Korean and Japanese consumers. With exclusive access to important data on their own brand and their competitors, KPIBLE is giving brands a competitive advantage in their market. For any questions or inquiries please contact info@asiance.com
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