Asiance works with top global companies on exciting digital projects. The work we do for Lacoste and LACOSTE L!VE is a good example of this.
Lacoste has trusted Asiance to handle its online marketing activities in Asia. From LACOSTE L!VE website hosting and localization to marketing, special L!VE events promotion and Eshop handling, we are taking care of the brand in China, Japan, and Korea. Because each one of these countries has its own digital context and customer behavior, the day to day challenge is to create digital concepts that fit all.
Last month Asiance created a special Facebook application for one of the LACOSTE L!VE events and also handled the media buying. Participants could win a ticket to the Winter Wonderland party featuring K-Pop singer Goo Hara, who is the new LACOSTE L!VE ambassador.
Providing full service – from concept to development – is what makes this another example of successful cooperation between Lacoste and Asiance.
