insights

Winning Hearts in Korea: A Study Case on AMI Paris’ Journey on Seoul Fashion Scene

Known for its fast-paced trends and appeal for contemporary luxury brands, the Korean fashion market is full of opportunities for ...

Korean Brands Elevate Through Immersive Experiences

Over the years, South Korea has become a cultural powerhouse, captivating Generation Z worldwide through the phenomenon known as ...

Posted on Oct 29, 2024

Did you know that 48% of Korean luxury consumers are already aware of the LuX section within KakaoTalk Gift Shop

Posted on Sep 13, 2024

South Korea boasts a digital ecosystem unlike any other. With minimal usage of Google, the country relies heavily on its ...

Posted on Jun 11, 2024

The pop-up store culture is predominant in South Korea. In Seoul, the Seongsu district is particularly known for these types ...

Posted on Apr 23, 2024

Did you know that 1 out of 4 Koreans made their latest luxury purchase online? The Luxury Consumer Research Report ...

Posted on Mar 14, 2024

How to effectively reach Korean customers?Asiance decided to provide an innovative solution to this often-asked question. This ...

Posted on Feb 27, 2024