insights

ASIANCE LUXURY CONSUMER RESEARCH REPORT 2025: What brands need to know about Korean luxury consumers for 2025

Asiance’s annual Luxury Consumer Research Report is back! Every year, Asiance conducts an exclusive study on Korean luxury ...

Kakao Emoticon Campaigns: Elevating Digital Marketing in Korea

In the dynamic digital marketing landscape, companies are constantly seeking innovative strategies to captivate audiences and ...

Posted on Dec 21, 2023

As we approach the four-year mark since the beginning of COVID-19, the global landscape has transformed into the ‘new ...

Posted on Nov 30, 2023

Today’s success of K-pop in the world is undeniable. K-pop groups are selling out stadium tours throughout the world and ...

Posted on Oct 27, 2023

Korea's Luxury Branding Future with Asiance's Pop-Up Luxury Report! Discover how pop-up stores redefine brand experiences and win ...

Posted on Sep 13, 2023

In today’s interconnected world, where digital strategies hold the key to unlocking a brand’s success, understanding ...

Posted on Aug 31, 2023

The entertainment industry in South Korea is experiencing a transformative wave with the integration of artificial intelligence ...

Posted on Jun 20, 2023