insights

The Revitalization of Seongsu-dong: Seoul’s Brooklyn for Creative Innovation

Seongsu-dong, located on the eastern side of Seoul, has emerged as a dynamic hub for creativity and culture, often referred ...

[Insight Posting] 29CM’s Omnichannel Strategies

29CM’s Growth in 2022 This month’s posting focuses on the various campaigns of one of Korea’s predominant select ...

Posted on Aug 31, 2022

In our last post, we have gone over how the MZ generation has become the new target for luxury brands

Posted on Jul 28, 2022

Last year in 2021, the top three foreign luxury brands (Hermes, Louis Vuitton, Chanel) recorded the highest sales ever in ...

Posted on Jun 29, 2022

Today’s posting will go through the definition and functions of Naver Smart Store, an online marketplace within Naver. ...

Posted on May 27, 2022

Vertical Fashion Platforms for MZ Generation Last month, we discovered that Naver Brand Store, an online direct store, has ...

Posted on Apr 20, 2022

Direct Store on Naver Last month, we talked about Naver Shopping Live along with the booming trend of live commerce ...

Posted on Mar 25, 2022