{"id":7608,"date":"2026-11-12T17:49:08","date_gmt":"2026-11-12T08:49:08","guid":{"rendered":"https:\/\/asiance.com\/blog\/?p=7608"},"modified":"2026-11-12T17:49:08","modified_gmt":"2026-11-12T08:49:08","slug":"pre-order-the-asiance-luxury-consumer-research-report-2027","status":"publish","type":"post","link":"https:\/\/asiance.com\/blog\/pre-order-the-asiance-luxury-consumer-research-report-2027\/","title":{"rendered":"Pre-Order the Asiance Luxury Consumer Research Report 2027"},"content":{"rendered":"\n<p>How are Korean luxury consumers discovering products, making purchase decisions and engaging with brands after the transaction?<\/p>\n\n\n\n<p>Pre-orders are now open for Asiance\u2019s <strong>Luxury Consumer Research Report 2027<\/strong>. Published for the <strong>fifth consecutive year<\/strong>, our annual report tracks how luxury consumer behavior and expectations are evolving in Korea.<\/p>\n\n\n\n<p>Based on a survey of <strong>800 Korean luxury consumers<\/strong>, the new edition examines the complete customer journey, from initial research and product discovery to purchase, brand experience and post-purchase engagement.<\/p>\n\n\n\n<p>This year\u2019s findings reveal a consumer journey shaped by digital tools, physical experiences and personal recommendations.<\/p>\n\n\n\n<p><strong>Almost 40% of Korean luxury consumers have used AI services to visualize how products would look on them and to assist with purchase decisions.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/asiance.com\/blog\/wp-content\/uploads\/2026\/11\/image-9-1024x576.png\" alt=\"\" class=\"wp-image-7609\" srcset=\"https:\/\/asiance.com\/blog\/wp-content\/uploads\/2026\/11\/image-9-1024x576.png 1024w, https:\/\/asiance.com\/blog\/wp-content\/uploads\/2026\/11\/image-9-600x337.png 600w, https:\/\/asiance.com\/blog\/wp-content\/uploads\/2026\/11\/image-9-768x432.png 768w, https:\/\/asiance.com\/blog\/wp-content\/uploads\/2026\/11\/image-9-1536x863.png 1536w, https:\/\/asiance.com\/blog\/wp-content\/uploads\/2026\/11\/image-9-650x365.png 650w, https:\/\/asiance.com\/blog\/wp-content\/uploads\/2026\/11\/image-9.png 1564w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>At the same time, brand advocacy remains a powerful part of the luxury experience:<\/p>\n\n\n\n<p><strong>71.4% of consumers have recommended products from their favorite luxury brands to other consumers.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/asiance.com\/blog\/wp-content\/uploads\/2026\/11\/image-10-1024x569.png\" alt=\"\" class=\"wp-image-7610\" srcset=\"https:\/\/asiance.com\/blog\/wp-content\/uploads\/2026\/11\/image-10-1024x569.png 1024w, https:\/\/asiance.com\/blog\/wp-content\/uploads\/2026\/11\/image-10-600x334.png 600w, https:\/\/asiance.com\/blog\/wp-content\/uploads\/2026\/11\/image-10-768x427.png 768w, https:\/\/asiance.com\/blog\/wp-content\/uploads\/2026\/11\/image-10-1536x854.png 1536w, https:\/\/asiance.com\/blog\/wp-content\/uploads\/2026\/11\/image-10-650x361.png 650w, https:\/\/asiance.com\/blog\/wp-content\/uploads\/2026\/11\/image-10.png 1561w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Together, these findings show how technology and human influence now operate side by side in Korea\u2019s luxury market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding the Full Luxury Consumer Journey<\/h2>\n\n\n\n<p>The 2027 report is structured around the pre-purchase, purchase and post-purchase stages.<\/p>\n\n\n\n<p>It examines where consumers look for information before buying, how they combine online and offline channels, what drives purchase timing and which factors shape their relationship with a brand after the transaction.<\/p>\n\n\n\n<p>The report covers five main areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Market data and emerging luxury trends in Korea<\/li>\n\n\n\n<li>Pre-purchase information sources and discovery channels<\/li>\n\n\n\n<li>Purchase frequency, occasions, channels and product returns<\/li>\n\n\n\n<li>Brand loyalty, pop-up stores, events and collaborations<\/li>\n\n\n\n<li>Digital content, services and AI tools used in luxury shopping<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why This Report Matters for Luxury Brands<\/h2>\n\n\n\n<p>Korean luxury consumers move between stores, pop-ups, brand platforms, social content and AI-supported services throughout the customer journey.<\/p>\n\n\n\n<p>Understanding these behaviors can help brands make more informed decisions about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Omnichannel customer journeys<\/li>\n\n\n\n<li>Content and product discovery<\/li>\n\n\n\n<li>Retail experiences and pop-up strategies<\/li>\n\n\n\n<li>Customer loyalty and advocacy<\/li>\n\n\n\n<li>Digital services and AI integration<\/li>\n\n\n\n<li>Occasion-based marketing<\/li>\n<\/ul>\n\n\n\n<p>The report provides a current, consumer-led view of how expectations are changing and where brands may need to adapt their strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pre-Order the Report<\/h2>\n\n\n\n<p>The <strong>Luxury Consumer Research Report 2027<\/strong> will be officially released in the third week of February 2027.<\/p>\n\n\n\n<p>An early bird promotional price is available for pre-orders placed before <strong>December 31, 2026<\/strong>.<\/p>\n\n\n\n<p>\u2028Download a sample from the 2026 Luxury Consumer Research Report<strong> <\/strong>through this <a href=\"https:\/\/share.asiance.com\/download\/e4e7b520dd7311f1a4130a156717bb57?key=$2y$10$gGeescW4bR13CE9AVjN1s.m27dFzxRCUhSKM6YRdsGCzeXEqfb6vy\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a>.\u2028<\/p>\n\n\n\n<p>To pre-order the full report, request a quotation or receive additional information, contact our team at <a href=\"mailto:insight@asiance.com\"><strong>insight@asiance.com<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How are Korean luxury consumers discovering products, making purchase decisions and engaging with brands after the transaction? Pre-orders are now [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/asiance.com\/blog\/wp-json\/wp\/v2\/posts\/7608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiance.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiance.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiance.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/asiance.com\/blog\/wp-json\/wp\/v2\/comments?post=7608"}],"version-history":[{"count":6,"href":"https:\/\/asiance.com\/blog\/wp-json\/wp\/v2\/posts\/7608\/revisions"}],"predecessor-version":[{"id":7623,"href":"https:\/\/asiance.com\/blog\/wp-json\/wp\/v2\/posts\/7608\/revisions\/7623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiance.com\/blog\/wp-json\/wp\/v2\/media\/7618"}],"wp:attachment":[{"href":"https:\/\/asiance.com\/blog\/wp-json\/wp\/v2\/media?parent=7608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiance.com\/blog\/wp-json\/wp\/v2\/categories?post=7608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiance.com\/blog\/wp-json\/wp\/v2\/tags?post=7608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}