insights

ASIANCE LUXURY CONSUMER RESEARCH REPORT 2025: What brands need to know about Korean luxury consumers for 2025

Asiance’s annual Luxury Consumer Research Report is back! Every year, Asiance conducts an exclusive study on Korean luxury ...

Valentine’s Day in Korea: A Digital Marketing Perspective

With Valentine’s Day just around the corner, Korea is gearing up for a unique celebration that marks the beginning of ...

Posted on Feb 14, 2025

Seollal, the Korean Lunar New Year, is a three-day cultural celebration marking the first day of the lunar calendar, typically ...

Posted on Feb 11, 2025

The Squid Game phenomenon returns with a highly anticipated second season, and Netflix’s impressive global marketing campaign ...

Posted on Dec 26, 2024

Seongsu-dong, located on the eastern side of Seoul, has emerged as a dynamic hub for creativity and culture, often referred ...

Posted on Nov 28, 2024

Over the years, South Korea has become a cultural powerhouse, captivating Generation Z worldwide through the phenomenon known as ...

Posted on Oct 29, 2024