insights

An Unprecedented Worldwide Marketing Campaign by SQUID GAME 2

The Squid Game phenomenon returns with a highly anticipated second season, and Netflix’s impressive global marketing campaign ...

The Revitalization of Seongsu-dong: Seoul’s Brooklyn for Creative Innovation

Seongsu-dong, located on the eastern side of Seoul, has emerged as a dynamic hub for creativity and culture, often referred ...

Posted on Nov 28, 2024

Over the years, South Korea has become a cultural powerhouse, captivating Generation Z worldwide through the phenomenon known as ...

Posted on Oct 29, 2024

Did you know that 48% of Korean luxury consumers are already aware of the LuX section within KakaoTalk Gift Shop

Posted on Sep 13, 2024

South Korea boasts a digital ecosystem unlike any other. With minimal usage of Google, the country relies heavily on its ...

Posted on Jun 11, 2024

The pop-up store culture is predominant in South Korea. In Seoul, the Seongsu district is particularly known for these types ...

Posted on Apr 23, 2024