As a part of its new online strategy, Quiksilver Korea has recently launched a new Café on Naver called “Quiksilver Life”.
Even though the brand identity is very strong in North America and most western countries, the Quiksilver brand is still largely unfamiliar to a lot of young Koreans.
Therefore, following our recommendations, Quiksilver decided to start its online presence by opening a Naver Café that is clearly targeted at young people and provide them with a popular tool that allows them to interact with the brand.
Our work consisted primarily of creating the design, implementing the Flash video on the homepage (which was quite tricky due to Naver’s policy), and working with Quiksilver to make sure that the Café appeals to its core audience.
